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Lions Rampant Autumn photo shoot
Creating photography for a brand it easy right, just snap away with a camera? Well actually quite a lot goes into a photoshoot to achieve those great images, which is often forgotten.
K4 recently completed the latest photoshoot for Lions Rampant, so.....models, check. Photographer, check. Makeup artist and stylist, check. Shot list, check. Recee the locations, check.
The shoot was a great success and as you can see from the video it was great fun, even if you arrive on location at 8am to start shooting and the client doesnt arrive with the models until 10am...Cheers Rich ;)
Lions Rampant goes from strength to strength
Lions Rampant, a luxury clothing brand we have been working with for the last year, has now been recognized as a 'one to watch' by the Telegraph. The Lions Rampant brand story is unique, and proving to be highly successful. (click here to read the article)
We are very proud of the Lions Rampant brand. K4 have built a strong, recognizable and fashionable lifestyle brand, have developed the marketing strategy, produce all supporting point of sale collateral, advertising, social media and full e-commerce website. We even designed the first shop! We love the brand so much, we are investors in the company ourselves.
The future for Lions Rampant looks incredible - with a new clothing range about to be launched. So... if you are wondering what to buy for Christmas, why not visit Lions Rampant.
Coming Soon...
K4 are delighted to be appointed to work with Professional development trainers Maynard Leigh in creating their new corporate website and content management system. So watch this space!
New Lions Rampant store a roaring success!
Wednesday Night saw the launch of the first Lions Rampant store in Cranleigh, Surrey. We have been working with Lions Rampant for the last year, creating their new brand, e-commerce websitem, marketing materals and now retail presence. The store was packed on its two hour evening preview and with England rugby stars such as Danny Hipkiss on hand, the fans we not disapointed.
Starke raving mad!
Last Monday saw the launch of a new program called 'Design for life' its a mix of apprentice, meets design. Ok, so the the problem first. Contestants can cause involuntary shouting at the TV, either because they have read a Starke book cover to cover and can recite every word or they are just plain stupid! And now the best part, as expected is Starke. The extrovert, recluse, quite a good description of this Dali of our generation is great on TV, lets just hope he doesn't go all Sugary and start putting his name to all sorts! Au revoir!
Photograph: Sipa Press/Rex Features
Its not often that you can sit at your desk, look out the window and enjoy the sites of Anna Friel and Colin Farrell all afternoon, but today has been a little special!! The latest offering from William Monahan, London Boulevard, set up location outside the K4 studio and as you can imagine, the excitement has been a little to much to bare!
Everyone gets Rampant...
After creating the Lions Rampant brand, last week finally saw the launch of Lions Rampant's new website. The launch on wednesday, followed by a emailer to the existing 5k database and 35k others saw the site visits go off the scale and is was great to see the sales rolling in.
"K4 have not only created a great brand for Lions Rampant, but now a fantastic website which is performing beyond my expectations" Richard Hurtley Managing Director
The challenge for this website was to create an entire package for the Lions Rampant team which contained; full shopping facility, behavioral marketing, blog, galleries, invoicing, tracking, personal accounts, newsletter system and whilst all being scalable and updatable by Lions Rampant.....the list is endless. With the foundation set, the site will scale to include videos, message boards and a raft of new products later in the year. So are you ready to get Rampant?
www.lionsrampant.com
Take a second look!
Having exhausted the 'London Lite', my eye wondered to the latest tube signage, take a second look, it made me smile!
Best in show!
The exhibition stand we produced for Sita at the international event Futuresource went down a storm. No only did it have people flocking to see the new Sita brand, be were also intrigued by the tree, sparrows, fashion catwalk and interactive game. For more click here
Lions Rampant is getting ready to roar!
K4 has been working with Lions Rampant in creating their new brand and marketing materials. The new brand has officially launched all that remains is to finish off the complex online shopping system for the website and it will be live, so watch this space.
In the meantime we thought you might like to see the behind the scenes video of the first photoshoot, shot by the excellent George Garnier www.georgegarnier.com
Can you save your logo?
Save your logo is a very clever idea, with a very good purpose. The goal is simple get brands that use animals as their brand marks to become ambassadors for that animal. Lacoste is one of the first main stream brands that have signed up to push their 'ECO' credentials for their 75 year old Crocodile logo. So who's next....Penguin? Jaguar? or even Playboy? Answers on a postcard!
It's Pimm's O'Clock!
Exciting morning as K4 arrive to find the new Pimms commercial being filmed outside the door. Reservoir dogs is the concept, but were not sure what the dog spray painted red is all about!
Slowly but surely...
Tuesday night saw week 3 of Steve & Simon's Badminton challenge. Yet again Simon was the victor. With last weeks appalling performance of 4-0 to Simon, steve knew he had to step up his game, so with new squeeky trainers he took to the court. This week saw two half hour marathon games, with simon winning 21-19 and 21-17. It was still a loss, but for steve it was a glimmer of hope of eventually winning against the whippet! Roll on next week.
Badminton: Round 2
5:30pm Thursday 17th April 09:
So with brand new rackets firmly tucked under the arm (lets be honest, badminton isn’t the coolest sport to be seen playing!) Steve and Simon left work again for another titanic battle at Kensington Sports Centre. After the 3-0 whitewash of two weeks ago, Steve knew he had something to prove and with his new £19.99 Argos Muscle Power racket in hand, was a comeback on the cards…?
7:00pm Thursday 17th April 09:
Simon 4 – 0 Steve. A brave effort from K4s Creative Director which had Simon ‘the whippet’ Barber worried in parts but overall another resounding victory. With his review next week, Simon may well regret beating the boss!
More than rubbish
Following a 6 way pitch K4 has been appointed to create an exciting exhibition experience for SITA UK at 'Future source' in London this year. Stay tuned for more details or visit Future source in June at Excel. :)
Go Westway!
Following a 3 way pitch, K4 has been appointed to develop a new positioning statement and marketing campaigns for Westway Sports Centre, one of the UK's leading sport centres. K4 have developed a new positioning statement 'Discover sport' to underpin all of the future activities and establish Westway as the leader in its field with campaigns to follow shortly. We all look forward to working with Westway throughout the next year.
The Challenge begins!
The challenge this year is badminton. Steve and Simon have challenged each other to this fast paced sport for people who are scared of tennis balls. The first game took place on Tuesday with Simon taking advantage of his Whippet like frame and winning 3-0! Steve has disputed something about dodgy lighting, but we will see if next week is a closer match... More next week! :)
Lions Rampant is getting ready to roar
K4 has been working closely with new fashion brand, Lions Rampant to develop it's new brand, with roll out across a variety of media, on line and offline to follow shortly. We just thought you might like a sneek peek :)
It's all about strategy
K4 has developed a pocket guide to illustrate Halcrow's strategy for the next ten years. The global guide was designed to encouraged inspiration and imagination to all aspects of the business for the years to come.
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